Finally, you decided to use the internet for your business benefit. So, what’s the plan? Here are a few suggestions for you for internet marketing campaigns; get the most out of each one.
Article marketing with SEO
Step 1 : Use a keyword research tool to find a keyword phrase with high demand and low competition. The demand is the number of searches; every keyword research tool will give you this part. However, for the competition, you need to check the number of search results.
Step 2 : Write an informative article related to the keyword phrase you found. You must know your target audience, and give them exactly the information they are looking for. Include the keyword phrase in your article’s title.
Step 3 : At the end of your article, put a link to your website. You website must be relevant to the article’s topic if you want people to click.
Step 4 : Submit the article to your website, and after that to different article directories.
Step 5 : Repeat steps 1-4.
PPC (Pay Per Click)
It’s best to use this campaign if you sale something on your website, and not just making money of advertisements.
Step 1 : Sign up to a PPC network (like Google AdWords).
Step 2 : Choose a keyword phrase with low competition, but reasonable demand. Unlike article marketing, with PPC campaign it will be much easier to measure the competition.
Step 3 : Understand what the searchers want exactly, and convince them your website has the solution for them. You do this by writing an ad which is informative and specific. Also, search for suggestions online on how to write a good ad.
Step 4 : Repeat step 1-3 for other ads.
Posting on forums
Step 1 : Find online forums with the same topic as your website, and sign up to them.
Step 2 : Put a link to your website on your forum signature.
Step 3 : Participate in forum discussions, and be as helpful as you can be.
Step 1 : Create a Twitter account for your website, and include a link to your website on the bio.
Step 2 : Get relevant followers by following people with the same interests as you. You can also get followers by using another campaign (like article marketing)
Step 3 : Tweet about different tips and facts with relevancy to your website’s topic.
There are of course many more (like Facebook, email marketing and e-zine marketing), you got in this article the top 4. All you need to do now is to choose a campaign (or campaigns), and start promoting your website. Good luck.