Article marketing strategies must be geared at gaining traffic to your website. There are three proven ways to siphon traffic from your articles. You have to spread them around.
Article marketing strategies are one of the introductory methods of affiliate marketing. What a person must do to ensure that his or her articles are bringing in the maximum amount of traffic possible is spread those articles around. To spread articles around, and this may seem like a no brainer, you should be submitting to more than one article directory. Now, you cannot submit the same article to five directories. However, you can write five articles around the same keyword and submit them to five directories. It may sound like a lot of work, but if you are an article marketer, articles are your meat and potatoes. For each directory, you will have an author resource box with a link back to your website. This increases your traffic because you will have four times the chances of getting your article read, and people linking back to your site versus one.
The second way to use article-marketing strategies to increase your traffic is to turn great articles in to eBooks, or PDF files. If you wrote three great articles about how to find golden nugget keywords, you can put your content in to an eBook format. You can create a cover, or outsource it. Inside the eBook, you include your own affiliate links as well as a link back to your own website. A great way to get links to your website is use your domain name as the author and then hyperlink it. Once you do this, you have a multitude of document sharing sites where you can upload your content. Some document sharing sites include Scribd, Yudu and even Google Docs.
The third proven way to maximize your article marketing strategies and increase traffic is to create a Squidoo lens. Lenses are fun and easy to create. If you make an eBook, make the lens next. Squidoo offers many options to make a great lens. They have a table of contents to guide your readers. If you already have an eBook, then you can follow it and re-create it in your lens. You can add banners for your affiliate products. Pictures can be linked to your website, or affiliate products. There is even an option to add a link module. In the link module you can describe your links so you can get more readers following them.
How do these article-marketing strategies give you a traffic boom? Every strategy mentioned creates quality back links for your website. Natural, quality linking increases your rank in search engines. These strategies are twofold. You are getting more content out to more viewers as well as establishing your own authority. Article directories, document sharing sites and Squidoo all have authority. You leverage their authority and elevate your own status. An article marketer’s day should go like this, write and submit five articles, turn the best one in to an eBook, upload the eBook to five document sharing sites, create one Squidoo lens. This may seem like a lot of work, but it is the best way to increase your rank, establish authority and get traffic.