If you are struggling to create content that converts, this article was written with YOU in mind! The truth is, the typical story arc of the typical content marketing goes something like this:
1 – You discover article syndication or content marketing on some sort of blog or forum, and the light bulb goes off that it’s a dead simple (and free) way to build traffic to your site, service or offer.
2 – You getting ready to write a few articles and submit them… and as you prepare, looking for a competitive advantage, you start reading all sorts of other “secret” strategies from gurus, or other self professed experts… and you start getting MORE excited… although a bit more confused, overwhelmed and ultimately, paralyzed with what to do next
3 – Now really unsure what worked THEN, versus now, what’s effective and what’s not, the shine and sheen starts to wear off of your initial excitement… and you begin the process of finding something else that sounds like it will.
If the above scenario, or some sort of variation of this approach sounds familiar, the good news is… you are NOT alone.
I’m going to tell you something very simple, and I hope… if you’re on the fence about whether or not content marketing still works, I hope this helps reinforce your excitement and enthusiasm for what’s possible.
First, the critical KEY… or the secret strategy behind successful article marketing is this:
You have to use your content to build a community, or a list of subscribers. That MUST be your goal, and if it isn’t, you may find your results are far inferior to what they should be.
Let me demonstrate why:
I have used article marketing, and free content in general, to generate tens of thousands of subscribers, in tons of different niches, and I’ve cultivated a continuous conversation with those readers over weeks, months and even years thereafter… to turn many of them into clients and customers.
No one can take away my “list”. Your list isn’t subject to any search engine penalties, any algorithm changes, any “slaps”, any judgements by any outside agencies, or really… any natural atrophy that comes with content that lives on the web at all.
As a matter of fact, after a period of time, all search results are re-shuffled for recency and relevance, so stuff that’s been generating traffic for you for YEARS, may come out of the results overnight, leaving you stuck and in deep trouble if you are relying on it for your income.
It’s always YOURS. No one can take it from you. The only thing that will cause it to disappear, is if you don’t nurture the relationships you have with the people who signed up in the first place!
The secret to a successful article marketing campaign is SIMPLE.
Control what you create.
Always build a list. (or as I like to say – always use your content to create a community!)
Lastly – my own biggest regret?
The first few years I worked online, I wrote thousands of articles that didn’t follow the above. I lost tens, if not hundreds of thousands of subscribers as a result… and while I earned some easy money over those years without the list piece of the puzzle, I’d pay it ALL back today to have all of those readers in my autoresponder account instead!