I am running an internet based business, and I need to find asearch engine optimization service that will help improve business while at the same time not break my budget. My products are swords, daggers and knives. We do very well onpoint of sale transactions, but the internet side is lagging far behind. Our URL is www.thevillagevendor.net. Any suggestions would be greatfully received.
Try “Web Optimization Easy” to optimize yourself to improve your search engine ranking in Google Yahoo and MSN.
The best way I have found to increase my search engine ranking is by buying expired domains that already have a good pagerank and setting up a simple content site with a link to my real site. If you do this a few times you can first, get all the traffic that was once going to the domain’s old site and, second, get higher in the search engines for little or no money. It works like a charm every time. I had a buddy who did this out of his bedroom for years and he used to come up as number one in google for the word “domain name,” which means he outranked Network Solutions, GoDaddy and all those other big players. The best site I know of for finding expired domains with good pagerank is http://www.webaddresslive.com. They are super cheap and come with free hosting.
Even though you are presently considering an SEO service, perhaps if you are a do-it-yourselfer, the following discussion may prove helpful to you and improve your website’s visibility on Google’s search engine.
You may want to consider some simple algorithms which, when observed and committed in designing of a website with placement of various critical metatags that can surely achieve a high search engine presence and increase Internet traffic to your website. These metatag strategies work well with published webpages at Google and Yahoo.
Design: Should you create an extensive Flash-based website, make sure to fill-in the property entries such as the Title, Description and Keywords. Failing to do so, leaves no hard HTML or ALT resource that can be readily indexed by search robots.
A non-Flash-based website which relies on hard text, is far easier to be indexed by search robots. Limit the use of stylized text saved as .gifs since as a graphic, they are not indexable by search robots.
Avoid use of frames since any number of search robots are unable to properly classify textual material.
Placement of Metatags:
A ranking or search order does take place with Google and Yahoo and it begins with the “Title” metag which should consist of no more than 65 characters separated by commas. The “Title” should describe in generic terms, the goods and services, followed by a location from which the resource is located, i.e., city, state. The placement of a domain name which is not generic within the “Title” is not appropriate, unless your domain name is a major recognizable brand name.
The second metatag is the “Description” which is usually 25-30 words to form a complete sentence which best describes one’s goods and services.
And the very last category – “Keywords” are also somewhat limited to 15-16 words which can be plural and compound in nature.
Here’s a demonstration of an actual FIRST PAGE placement on Google’s search engine with the submission of very “generic” set of key word queries:
1. Go to Google’s search engine.
2. At the search entry, type in the words “ecommerce tutorials seo” [and of course, leave out the quotes ["]
3. Hit “Enter.”
4. There will appear some 1.67 MILLION search results.
5. Check out the No. 2 search entry “Welcome to Downtown L.A.” which currently uses the above-referenced algorithms to achieve their FIRST PAGE position.
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