Rather then purchasing or using a free social networking site software.I want to create a brand and its own uniqueness please help!
How’s your coding & Database skills? I suspect not great if you have to ask this question! No disrespect but you wouldn’t be asking if you had the skills to complete such a project from scratch.If they are not good you will need the assistance of a good web programmer in whatever language you choose to create your site.It would be way easier to use an existing software solution (open source so you could modify it to suit your needs) and skin it up so the design is branded to how you want.There are plenty of highly customisable portal sites available (DotNetNuke etc) which allow you to heavily modify them whilst giving excellent core functionality. This will give you a good base to start with. When you have that, use pre-written modules to extend functionality of your site, or write your own which will interact with the site.This way you get a massive jump start to the project and can focus on branding and additional features rather than trying to “reinvent the wheel”.Check out http://www.cmsmatrix.org/ for a huge array of pre-written content management systems.Forager.
If your main goal is to learn the mechanics of running a social networking site, you may want to create your own. Most of the existing networking software lets you apply your own branding though, such as your logo, color schemes, and graphic elements though.
However whether you create your own software or use existing software, the “social’ part of social network is important. You really need a community as well as hardware, software, and a network. If you are already in some kind of group like a school or club, you may want to volunteer to provide a social networking site for them to get started, that way you will know that you have an interested user base.
Using existing APIs will save you a lot of time. Also, if the API is based on a well-known existing one, similar look and feel from an operational standpoint (as opposed to cosmetic differences) will help the comfort standpoint of your users – they won’t have to learn a new set of commands to use your site.
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